Adelante Shoe Co.

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Our Mission

Individualize your style, meet your craftsman, live your values

Cobbler to Customer

Meet our Artisans

The Adelante Journey

#WorthStandingFor
#WorthStandingFor

February 09, 2018

Though he began shoemaking at the age of 10, Julio’s start with Adelante marked a departure from solitary work at home to a workshop with a group of artisans. When working from home, Julio says his schedule lacked structure. Working at the workshop, however, has given him a routine -- he appreciates the regularity of waking up each day to go somewhere new. Working in a group has also helped him improve his communication skills as part of a team, not to mention the skills he’s garnered as he masters the machinery at the workshop.

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Quality Over Everything
Quality Over Everything

January 31, 2018

It’s 7pm on Saturday, and I sit in the basement of Beyond with a knife, lighter, and 60 pairs of shoes. A fluorescent light bulb swings overhead, casting long shadows into the maze of inventory stacked to all sides.


I meticulously slice a row of stitching that pins the Santiago uppers to the tongue. One cut, both sides, 120 shoes. Seven hours in, this is my last pair.

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One Year in Guatemala
One Year in Guatemala

January 02, 2018

When people inevitably ask, “so how’s it going down there?” I respond, “it’s a battle,” and it’s hard to fully describe. Overseeing production in a fast-growing company with no prior shoemaking (or fashion) experience requires a steep learning curve. Additionally, we’re operating in a landscape that is much more friendly to large businesses than startups, which makes it more difficult to source small quantities of high quality materials. New startups that want to change the status quo in Guatemala are only just beginning here. It’s been an adventure and a grind over the past year to move from an idea on Kickstarter to an established and fully-functioning business.

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#startups
#startups

December 18, 2017

I clambered aboard the Adelante ship nine months ago. I use the word “clambered” in this metaphor because I did not leap gracefully or commandeer with clear direction. The Adelante vessel had launched several months prior, and had set its course. While it was already sailing full steam ahead, I was thrown a line. With trepidation, uncertainty, and plenty of awkwardness, I grabbed hold of that line and pulled myself on board. It was the best decision I ever made.

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The Founders Club

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