A world that uses for-profit business to create fair value for all stakeholders.

Adelante sells connective products and experiences to fund sustainable economic development in Latin America.

1/27/2026: Founder Update

Today, I am thrilled to announce that the Adelante brand is being acquired by a new owner who embodies every value we stand for: Horacio Alvarez.

Horacio is not just a master craftsperson; he is the man who built the very first pair of Adelante shoes. He was the first artisan we connected you to here in Pastores, Guatemala, and the original catalyst for the Living Well Line social impact methodology.

This isn’t a sale to a faceless corporation. This is the culmination of the Adelante vision — a true transfer of power and ownership to Horacio and his family. The man who inspired the Adelante mission acquires the brand he helped build.

Signing off,

Peter Sacco

1/29/2026: Horacio Alvarez Introduction

I am Horacio Alvarez, an original co-founder of Adelante. Today, I am writing to personally introduce myself as the new leader of the Adelante Made-To-Order brand — a role my family and I assume with immense pride and a deep sense of responsibility.

We are embracing this new chapter with a singular focus: a full commitment to meeting the quality and delivery expectations you deserve, while remaining true to Adelante's Cobbler-To-Customer ethos. 

To this end, I make the following commitments to you:

1. Adelante Quality — All Adelante products will be Made-To-Order just for you and exquisitely handcrafted by master artisans here in Pastores, Guatemala. 

2. Six Week Delivery — Effective April 1st, 2026, all orders will be delivered direct to your door within six weeks of purchase. 

3. Direct Human Impact — As the owner of Adelante, I personally guarantee that the proceeds from each and every purchase go directly to our work community, supporting the Living Well wages of dozens of craftspeople and their families.

To honor these commitments to you, I will be implementing a monthly production cap on the quantity of Adelante pairs available for purchase in any given month. By capping volume, we ensure our master cobblers have the time to craft every pair to perfection and still deliver on time. Starting April 1st, 2026, we will announce the opening of these monthly production quotas exclusively via email.

Thank you for being part of our story. We are excited to move forward together. With gratitude,

Horacio Alvarez

Owner and CEO, Adelante Made-To-Order