Peter Sacco, Founder and CEO
Peter wears a mustache because he is serious, but doesn’t take himself too seriously. He loves all things human, ocean, and travel. Peter’s vision is to scale Adelante’s handmade production and revolutionary impact throughout Latin America. His favorite bit of inspiration? “Life begins at the end of your comfort zone.”
Michael Pelzer, Co-Founder and Head of Operations
Mike's flaming red hair is an apt metaphor for his fierce passion in everything he does. He cut his teeth in non-profit management, priding himself in his ability to fix what's broken and lay the groundwork for long-term success. Mike operates under the assumption that there is always room for improvement and is fluent in three languages: English, Spanish, and Excel.
Horacio Alvarez, Co-Founder and Production Manager
Born the son of coffee pickers or “campesinos” in Pastores, Horacio Alvarez began working in his uncle’s boot shop at eight-years-old. He was the first in his family to attend college — he studied psychology at San Carlos University of Guatemala — before returning to Pastores to open Horacio’s Boots, just one block from his childhood home. Horacio loves to travel his beautiful country and read novels by Brazilian author Paulo Coelho.
Leah Russell, VP of Brand and Marketing
After building her career working for Fortune 50 corporations, Leah discovered her true calling with mission-driven start-ups. She is now delighted to spend her days making an impact as part of the Adelante crew. A lover of nature and this awe-inspiring planet, Leah is known for her killer pomegranate ice cream, as well as regularly completing the Saturday New York Times crossword puzzle in less than 15 minutes.
Julia Barry, Co-Founder and Head of Content Marketing
Julia graduated as an English major from Colby College with an appetite for adventure, a strong interest in social justice, and absolutely no idea what the future would have in store for her. She is thrilled to be part of the Adelante team and further a movement towards ethical business practices worldwide. Julia is a grammar nut and “social media guru” who loves cheese, French wine and traveling off the beaten path.
Marina Pastrana Rios, Sales Director - Northeast Corridor
Originally from Mexico, Marina grew up on both sides of the Tijuana-San Diego border. Moving to Boston in 2004 she first pursued her bachelors in Business Administration and after several research trips to Nicaragua, El Salvador, and Mexico she continued her education with a masters of Theological Studies, focusing on ethics in business. After a two and a half year adventure in Paris she returns to Boston to join the Adelante team.
Sarah Otis, New York Regional Sales Manager
After spending a year as a Princeton in Latin America fellow with a small nonprofit on Lake Atitlan, Sarah fell in love with Guatemala and its artisans. She returned to New York to work in grant-making and two years later left to join the forward-thinking team at Adelante. Sarah speaks multiple languages – Spanish, Portuguese, and a (very) small amount of Maya Tz’utujil. She also enjoys live music, film photography, and sweaty dance parties.
Andrea Cuevas, Fulfillment Manager
Being a fashion enthusiast, dog lover and music fanatic all at the same time are just some of the things that make Andrea who she is. Over the past 15 years she has done just about everything one can do in customer service and retail. She was born in Guatemala and lived in Europe where she was adopted by the Irish for nine years. She's very excited to work at Adelante and ensure everybody gets the boots they want. Oh also her dogs name is Guajkax which means cow - he sure looks like one.
Lucia Lemus, Accountant and Office Manager
Lucia is a dynamic 23 year old accountant with a specialization in computation. In addition she studied 2 semesters of social work because of her interest in helping those in need to have a better life. Next year Lucia will begin studying to become a public auditor, when she finishes she wants to enter the workd of finance. She loves spending time with her family and 2 year old daughter named Aurora.
Cesar Eduardo Jiménez Loven, Logistics and Fulfillment Specialist
Cesar was one of Adelante's first employees in Guatemala, starting in 2017. He is currently 21 years old and manages all things logistics. Cesar spends his free time taking photos of the streets of Antigua and flying his drone. Cesar is currently studying law and is working to graduate and begin practicing as soon as he is able.
Allan Agustin, Cobbler to Customer Experience
Allan has been working in Guatemalan media for more than nine years. He is an avid sports fan, especially basketball and football, and studied sports journalism.
Allan's passion is all things audiovisual and he believes that Guatemala is a true unexplored paradise with so much to show the world about its rich culture, traditions, colors and landscapes.